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Wholesale blog

Turquoise & Stone Western Jewelry: Buyer Guides

Practical guides for boutiques, retailers and distributors: stones, metals, merchandising and ordering wholesale.

All Metals & MaterialsProduct GuidesSeasonal & TrendsStone GuidesWholesale Buying Guides
Oval ornate pendants in silver-tone settings with Spiny Oyster and Kingman Turquoise composite stones

Metals & Materials

Is German Silver Real Silver? What Retailers Need to Know

Is German silver real silver? No. Learn what nickel silver is, where the name came from, how it wears and how to tag it honestly in a Western boutique...
Spiny Oyster and Kingman Turquoise bar necklaces on a wooden surface

Metals & Materials

Brass vs German Silver vs Copper Jewelry: Which Metal to Stock

Brass vs copper vs German silver jewelry compared for retailers: what each alloy is, how it looks and ages, skin reactions, and which customers prefer...
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